Inciting public interest and buy in using social media is the driving force behind this form of marketing in the corporate sector.
The following social media posts are actual marketing and promotions efforts for Memphis Public Library programs. All content is original and was created during my time as public relations supervisor for the library system’s 18 locations.
Facebook @MemphisLibrary (#Bookstock2016)
Twitter @MemphisLibrary (#Bookstock2016)
Note: I established the Library System’s Twitter account in 2010 during my time as marketing communications specialist. Also in 2014, I created the Library’s Instagram account in my role as public relations supervisor.